In this article, I’m breaking down exactly how everyday creators are getting paid by Amazon just for posting TikToks—and how you can try it too. Whether you’re a complete beginner or just curious, I’ll walk you through the process step-by-step, from signing up to seeing your first commissions roll in.
What Is the Amazon Influencer Program?
The Amazon Influencer Program is an extension of the Amazon Associates (affiliate) program. But instead of just sharing links, influencers can create a personalized storefront and upload videos that appear directly on Amazon product pages. When someone watches your video and buys the product, you earn a commission.
The best part? You can promote those same products on TikTok, Instagram, YouTube, or anywhere else—and still get paid for clicks and purchases.
Who Can Join?
Amazon doesn’t publish exact requirements, but here’s what you’ll typically need to get approved:
- An active TikTok, Instagram, YouTube, or Facebook account
- Decent engagement (you don’t need to be famous)
- Consistent, original content
- A public account
They care more about quality than follower count. People with fewer than 1,000 followers have been accepted—but make sure your account looks real and active.
Step-by-Step: How to Get Paid by Amazon for TikToks
Step 1: Apply to the Amazon Influencer Program
Go to affiliate-program.amazon.com/influencers. Log in with your Amazon account and choose the social media platform you want to apply with (TikTok works!).
Amazon will scan your account to verify you meet their standards. If approved, you’ll get access to your own storefront and dashboard.
Step 2: Set Up Your Storefront
Your storefront is your personal Amazon landing page where you can group your favorite items by theme, niche, or category. Examples include:
- “TikTok Home Favorites”
- “Beauty Tools Under $25”
- “My Kitchen Must-Haves”
Add profile and banner images, write a short bio, and organize your lists so shoppers can browse easily.
Step 3: Choose Products to Feature
Pick products you actually like—or at least fit your niche. Some top-performing categories for TikTok creators include:
- Home gadgets and organization
- Beauty tools and skincare
- Fitness gear
- Pet products
- Tech accessories
Look for products with good reviews, clear benefits, and a “Video” section on the Amazon page (this is where your videos will appear later).
Step 4: Make Your TikTok Videos
Now comes the fun part—creating TikToks that show off your favorite Amazon finds. These videos should be short (15–60 seconds) and visually engaging.
Popular TikTok video formats include:
- “Amazon Favorites You Didn’t Know You Needed”
- “Things TikTok Made Me Buy”
- “Unboxing + Demo”
- “Before/After Transformations”
Tips to keep in mind:
- Use good lighting and a clean background
- Show the product in action
- Include captions or text overlays
- Mention that the link is in your bio
Step 5: Add Your Storefront Link to Your TikTok Bio
Once you’ve made your videos, you need to send people somewhere to buy. Put your storefront link in your TikTok bio (use a tool like Linktree if you want to include multiple links).
Then, in your video captions, include a CTA like:
“Find this on my Amazon storefront—link in bio!”
Step 6: Upload Product Videos to Amazon
If you’re approved for on-site video, you can upload those same TikTok videos to Amazon. When your video appears on a product’s page and a shopper watches it before purchasing, you earn a commission—even if they never visit your TikTok.
On-site videos are reviewed by Amazon, so follow these guidelines:
- No background music or filters
- Show the product clearly (unboxing or demo)
- Use original footage only
- Stay under 2 minutes
How Do You Actually Get Paid?
You earn money when someone buys a product after clicking through your link or watching your video on Amazon. Commissions vary by category (typically 1%–10%).
You can check your earnings, clicks, and conversions in your Amazon Influencer dashboard. Payments are issued once you reach the $10 threshold (either by direct deposit or gift card).
Realistic Income Expectations
Your income depends on how much content you post, how targeted your audience is, and how often people convert.
Here’s a breakdown of what beginner influencers often see:
- 5–10 videos per week: $50–$300/month
- Consistent posting + storefront traffic: $500–$2,000/month
- On-site video + viral TikToks: $2,000–$10,000+/month
One product video that performs well on Amazon can keep earning commissions for months—making this a real opportunity for passive income.
Tips to Grow Faster
- Stick to a niche: Your audience will grow faster if your content is focused—like beauty, pets, home, or fashion.
- Batch your videos: Film 5–10 at a time to stay consistent.
- Use trending sounds: On TikTok, trends matter. Just make sure your video still highlights the product.
- Update your storefront: Refresh your lists weekly and add seasonal items (back-to-school, holidays, etc.).
- Analyze your dashboard: See which products convert best and create more content around those.
Frequently Asked Questions
Can I do this without showing my face?
Yes. Many creators film hands-only videos showing product use, unboxing, or setup. No talking required.
Do I have to buy all the products myself?
It helps to own the product so you can create original content, but you don’t have to buy everything upfront. Start with what you already use and love. Some small brands will even send free products if you ask.
Is this the same as the Amazon Associates program?
Not exactly. Associates share affiliate links only, while Influencers can also upload videos, create storefronts, and appear directly on Amazon product pages.
Why This Works So Well With TikTok
Unlike Instagram or YouTube, TikTok’s algorithm is built for discovery. This means even a brand-new account with no followers can go viral—and drive thousands of clicks to your Amazon storefront.
TikTok users also love shopping content. “Amazon finds” videos regularly get millions of views, and viewers are often in buying mode—making it one of the best platforms to promote products organically.
Real Creator Mini-Case Study
One creator with just 3,000 TikTok followers shared daily “Amazon favorites” videos for 30 days. Here’s what they earned in their first full month:
| Source | Earnings |
|---|---|
| TikTok traffic to storefront | $950 |
| On-site product video earnings | $1,600 |
| Affiliate links in DMs | $225 |
Total: $2,775/month—without any paid ads or viral videos.
Final Thoughts
Yes, you can absolutely get paid by Amazon to post TikToks—and you don’t need a massive following to do it. With the Amazon Influencer Program, consistency and smart content can go a long way.
Start with what you have. Post about products you love. Make your content useful, honest, and entertaining. Then link your storefront and let the Amazon magic do the rest.
This isn’t a get-rich-quick scheme, but if you stick with it, the earnings can add up fast—one TikTok at a time.
