Pinterest isn’t just a place to find recipes and home décor inspiration—it’s also a goldmine for businesses. With over 450 million active users, Pinterest is a visual search engine that can drive massive traffic and sales. That’s why more and more brands are hiring Pinterest account managers to handle their presence on the platform.
If you’re creative, detail-oriented, and love visual marketing, becoming a Pinterest account manager can be a flexible, high-paying career—one you can do from anywhere in the world.
What Does a Pinterest Account Manager Do?
In short, you help businesses grow their reach and revenue through Pinterest. That includes:
- Creating and designing pins that attract clicks
- Writing compelling pin titles and descriptions with keywords
- Organizing boards to match brand strategy
- Scheduling pins for consistent posting
- Analyzing analytics to see what’s working
- Running promoted pin ad campaigns
Your job is to make sure a client’s Pinterest presence is optimized for maximum visibility and conversions.
Why Businesses Pay for Pinterest Management
Many small business owners don’t have the time or know-how to leverage Pinterest effectively. An account manager handles everything so they can focus on running their business. Pinterest is especially valuable for industries like:
- E-commerce (fashion, home goods, beauty products)
- Coaching and online courses
- Food blogs and recipe sites
- Travel and lifestyle brands
Skills You Need
- Basic graphic design skills (Canva or Photoshop)
- Keyword research for Pinterest SEO
- Understanding of analytics and performance tracking
- Copywriting for short, engaging titles and descriptions
- Organization and time management
Do You Need Certification?
No official certification is required, but taking a Pinterest marketing course can give you an edge and boost your credibility with clients.
How Much Can You Make?
Rates vary based on experience and services offered:
- Beginner Pinterest Managers: $300–$500/month per client
- Experienced Managers: $500–$1,200/month per client
- Ad Campaign Management: Additional fees for running paid ads
Many Pinterest managers work with 5–10 clients, making this a realistic $3,000–$8,000/month career.
Step-by-Step: How to Become a Pinterest Account Manager
- Learn the Platform: Spend time using Pinterest as both a user and a marketer. Study how pins go viral and what types of content perform well.
- Build Your Portfolio: Create sample pins and boards to showcase your skills. Offer free work for one or two businesses in exchange for testimonials.
- Set Up Your Services: Decide on your packages (pin creation only, full account management, ad campaigns).
- Get the Right Tools: Canva for design, Tailwind for scheduling, Pinterest Analytics for tracking.
- Find Your First Clients: Use freelancer sites like Upwork, post in business Facebook groups, or reach out directly to online store owners.
- Deliver Great Results: Consistency and analytics tracking are key to retaining clients.
Where to Find Clients
- Freelance marketplaces (Upwork, Fiverr, Freelancer)
- Business networking groups
- Instagram or LinkedIn outreach
- Word-of-mouth referrals
A Day in the Life of a Pinterest Manager
Your daily work might include designing new pins, writing keyword-rich descriptions, scheduling content for the week, and checking analytics to tweak strategy. Some days are creative, others are analytical.
Pros
- Work from anywhere
- High demand in growing industries
- Flexible hours
Cons
- Need to stay updated on algorithm changes
- Competitive freelance market
- Clients may expect quick results
Final Thoughts
Becoming a Pinterest account manager is one of the most creative and flexible online careers available. With minimal startup costs, a growing client base, and the ability to work from anywhere, it’s a business you can scale to fit your lifestyle. If you enjoy blending creativity with marketing strategy, this could be your next big move.
