If you’re creative, detail-oriented, and love visual marketing, becoming a Pinterest account manager can be a flexible, high-paying career—one you can do from anywhere in the world.
What Does a Pinterest Account Manager Do?
In short, you help businesses grow their reach and revenue through Pinterest. That includes:
- Creating and designing pins that attract clicks
- Writing compelling pin titles and descriptions with keywords
- Organizing boards to match brand strategy
- Scheduling pins for consistent posting
- Analyzing analytics to see what’s working
- Running promoted pin ad campaigns
Your job is to make sure a client’s Pinterest presence is optimized for maximum visibility and conversions.
Why Businesses Pay for Pinterest Management
Many small business owners don’t have the time or know-how to leverage Pinterest effectively. An account manager handles everything so they can focus on running their business. Pinterest is especially valuable for industries like:
- E-commerce (fashion, home goods, beauty products)
- Coaching and online courses
- Food blogs and recipe sites
- Travel and lifestyle brands
Skills You Need
- Basic graphic design skills (Canva or Photoshop)
- Keyword research for Pinterest SEO
- Understanding of analytics and performance tracking
- Copywriting for short, engaging titles and descriptions
- Organization and time management
Do You Need Certification?
No official certification is required, but taking a Pinterest marketing course can give you an edge and boost your credibility with clients.
How Much Can You Make?
Rates vary based on experience and services offered:
- Beginner Pinterest Managers: $300–$500/month per client
- Experienced Managers: $500–$1,200/month per client
- Ad Campaign Management: Additional fees for running paid ads
Many Pinterest managers work with 5–10 clients, making this a realistic $3,000–$8,000/month career.
Step-by-Step: How to Become a Pinterest Account Manager
- Learn the Platform: Spend time using Pinterest as both a user and a marketer. Study how pins go viral and what types of content perform well.
- Build Your Portfolio: Create sample pins and boards to showcase your skills. Offer free work for one or two businesses in exchange for testimonials.
- Set Up Your Services: Decide on your packages (pin creation only, full account management, ad campaigns).
- Get the Right Tools: Canva for design, Tailwind for scheduling, Pinterest Analytics for tracking.
- Find Your First Clients: Use freelancer sites like Upwork, post in business Facebook groups, or reach out directly to online store owners.
- Deliver Great Results: Consistency and analytics tracking are key to retaining clients.
Where to Find Clients
- Freelance marketplaces (Upwork, Fiverr, Freelancer)
- Business networking groups
- Instagram or LinkedIn outreach
- Word-of-mouth referrals
A Day in the Life of a Pinterest Manager
Your daily work might include designing new pins, writing keyword-rich descriptions, scheduling content for the week, and checking analytics to tweak strategy. Some days are creative, others are analytical.
Pros
- Work from anywhere
- High demand in growing industries
- Flexible hours
Cons
- Need to stay updated on algorithm changes
- Competitive freelance market
- Clients may expect quick results
Final Thoughts
Becoming a Pinterest account manager is one of the most creative and flexible online careers available. With minimal startup costs, a growing client base, and the ability to work from anywhere, it’s a business you can scale to fit your lifestyle. If you enjoy blending creativity with marketing strategy, this could be your next big move.
